How Language Learning Can Help Your Business During COVID-19

How can language learning help your business recover faster from the coronavirus crisis? Why invest now?

How Language Learning Can Help Your Business During COVID-19

Regardless of your industry or sector, the coronavirus will have had an undeniable impact on your business. No one knows what the future will hold for the global economy, how long it will take multiple sectors and industries to recover and how consumer habits will change over the long term.

However, one thing is clear. If we want to come through this crisis with our businesses intact, we need to focus our attention on building a solid base that builds recovery and growth, nurtures our team members and helps provide a safeguard against the instabilities of tomorrow.

In the wise words of Forbes magazine, “Companies that can find better ways to develop their workforce, even with a low budget, will be the ones that get the most return in the long term.

Investing in your employee growth and development via corporate language learning is one of the most cost-effective and beneficial ways you can do just that.

Keep reading to find out exactly why encouraging your employees to learn a foreign language should be at the top of your list both during the coronavirus pandemic and beyond.

1. Language learning will strengthen your team

By offering training and development opportunities such as corporate language learning now, you’ll continue to build the skills and abilities of your existing team members and help build a brighter future when the world ‘gets back to normal’.

Not only will your team members learn to communicate in a foreign language, but their cognitive abilities, problem-solving skills, creativity and communication skills will also see a significant improvement. Whether they’re dealing with customers or clients, troubleshooting a problem or designing a brand-new advertising campaign, these new-found abilities can have a powerful effect on their overall performance in the workplace and make your staff an even greater asset to your business.

2. Language learning can help bring your team together

Effectively managing a team and helping them to feel safe, secure and, most importantly, united has been a significant challenge for all sizes of business over the past few months. The fact that many employees are working remotely and communicating across multiple time zones only adds to the sense of separation.

Language learning can help overcome these challenges by bringing the team together over a shared goal that isn’t directly work-related. Unlike many other types of corporate learning, learning a language with an app like Mondly provides clearly defined goals that can be worked towards and achieved. This leads to a sense of accomplishment, motivation and can make all the difference to both overall team dynamics and productivity.

3. Language learning will help you retain key staff

When you invest in employee development, you will show your team that you care about their professional and personal wellbeing. They can clearly see that your organization is willing to invest in their future and achieve their own career goals.

As a result, they’re more likely to feel that your organization is a rewarding place to work and makes them more likely to stick with you instead of looking for another employer. This can save you a significant amount of money that you can reinvest into your business, instead of spending on recruitment.

4. Language learning will give you a competitive edge

It’s more important than ever to stand out from your competition and go above and beyond when it comes to what you offer your clients and customers. Providing foreign language training as part of your corporate benefits scheme can help you do just that.

When you have bilingual or multilingual staff, you can connect with your customers on a deeper level and build trust. According to a 2014 survey of more than 3,000 global consumers, 75% of customers would prefer to buy products in their native language and 60% rarely or never buy from English-only websites.

Even if you don’t have plans to expand beyond your ‘home’ country, speaking additional languages could still make a difference to your business. For example, in the US alone, there are approximately 350 languages spoken. Many of these people won’t feel comfortable when using English or yet be fluent speakers.

By offering language training to your employees during COVID-19, you’re more likely to reach these people, offer them more value and increase your chances of a strong recovery.

5. Language learning can be done (almost) anywhere

Thanks to innovative online language learning apps and software like Mondly, your employees can develop their foreign language skills whenever they want to. They won’t have to attend time-consuming training courses or worry about local coronavirus restrictions and social distancing regulations because the learning can happen any time, any place.

Recover faster with corporate language learning

Despite the economic pressures that we all face, you can help yourself bounce back by investing in corporate language learning. By strengthening your employees’ skills, nurturing their creativity, building a greater sense of teamwork and offering more value to your customers, you are more likely to recover faster and reach those revenue goals.

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