User Acquisition Specialist (Meta channels)

Join Mondly by Pearson, one of the leading language learning platforms worldwide, in our mission to revolutionize language education.

Mondly offers high-quality online learning in English and 40 other languages in a combination of 1300+ different language pairs. With innovative technology and engaging gamified content, we have won the trust of over 110 million customers globally. We lead the industry with cutting-edge technology such as VR, AR, and AI integrated into our core products, earning accolades like "Best New App" by Apple, "App of the Year" in EMEA by Facebook, "Editors' Choice" by Google, and "Best Apps of 2020" by Huawei.

With Mondly by Pearson, you'll be part of a company that is dedicated to making language learning accessible, innovative, and transformative for all. Our core values, from programming to design, marketing, and language courses, are anchored in innovation. Together, we can empower individuals to unlock their full language learning potential and make progress in their lives.

About the position

Are you ready to be a part of the language learning revolution? Mondly by Pearson, a leading language learning platform, is seeking a motivated and talented User Acquisition Specialist to join our team and help us accelerate our user acquisition efforts on the Meta channels. If you have a passion for digital marketing and a keen interest in optimizing campaign performance, this is the perfect opportunity to make a significant impact in the world of language education.

Responsibilities

• Manage the set-up, running and optimization of user acquisition campaigns working in close partnership and under the supervision of the Senior specialist, as well as other internal teams and agency partners, to deliver against ROI (when applicable);

• Monitor the assigned channels' performance to gain deep insights into the creative execution and media channel effectiveness of campaigns against the KPIs;

• Create performance reports and use the marketing analytics insights to evaluate campaign success and maximise return on investment;

• Monitor market trends, identify the latest innovations and share them with the team;

• Identify new user acquisition strategies, perform A/B tests on campaigns and analyse their results, on an ongoing basis, under the supervision of the Senior Specialists;

• Actively research and collaborate with the Creative team on ad creative development and ensure production schedules remain on track;

• Social Listening: ongoing monitoring and analysis of user comments, extracting key insights and building reports to inform strategic decisions

• Have a keen eye for detail and ability to identify opportunities for improvement;

• Tons of curiosity, imagination and creativity with an enterprising attitude towards creative advertising;

• Deliver activities against our defined "jobs to be done" as part of the overall marketing strategy;

• Actively give input towards the overall development, planning and delivery of the user acquisition campaigns;

• Nurture a culture of "test and learn".

Qualifications & Skills

• Ability to analyze and interpret data to generate insights that help inform investment decisions and marketing strategy;

• Experience developing and reporting on metrics and KPIs for campaign management;

• Excellent verbal and written communication and presentation skills, plus the ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level;

• Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class experiences;

• Action-oriented with a “roll up your sleeves approach”;

• Robust decision-making - based on evidence and data;

• Evident fluency in the English Language, being confident in speaking, reading and writing communication.