Senior General Marketer (Affiliate Marketing & Remarketing)

Join Mondly by Pearson, one of the leading language learning platforms worldwide, in our mission to revolutionize language education.

Mondly offers high-quality online learning in English and 40 other languages in a combination of 1300+ different language pairs. With innovative technology and engaging gamified content, we have won the trust of over 110 million customers globally. We lead the industry with cutting-edge technology such as VR, AR, and AI integrated into our core products, earning accolades like "Best New App" by Apple, "App of the Year" in EMEA by Facebook, "Editors' Choice" by Google, and "Best Apps of 2020" by Huawei.

With Mondly by Pearson, you'll be part of a company that is dedicated to making language learning accessible, innovative, and transformative for all. Our core values, from programming to design, marketing, and language courses, are anchored in innovation. Together, we can empower individuals to unlock their full language learning potential and make progress in their lives.

About the position

Are you a seasoned digital marketing professional with a passion for driving results through affiliate marketing and PPC strategies? Do you possess the skills and experience to lead comprehensive web marketing campaigns in a dynamic global landscape? If so, we have an exciting opportunity for you!

As a Senior General Marketer at our company, you'll play a pivotal role in shaping our web marketing strategies. Your focus will be on affiliate marketing and PPC remarketing, and your contributions will be key to our growth and success.

Responsibilities

• Work closely with the marketing director and web marketing specialists to develop and refine comprehensive web marketing strategies. 

• Engage in continuous optimization of marketing campaigns to ensure efficiency and effectiveness in achieving marketing objectives. 

• Implement and manage various web marketing campaigns, with a particular emphasis on increasing sales and revenue through affiliate marketing and PPC (Pay-Per-Click) marketing strategies. 

• Develop and implement comprehensive affiliate marketing and PPC remarketing strategies to increase brand visibility and sales for Mondly products. 

• Manage and optimize affiliate marketing programs following the latest trends in the digital marketing landscape 

• Recruit new affiliates and partners and negotiate affiliate marketing agreements. 

• Monitor affiliate practices and ensure compliance with our company standards. 

• Analyze performance of affiliate programs and optimize for maximum ROI (return on investment). Manage budgets and monitor campaign performance. 

• Utilize a wide range of platforms (like Google Ads, Facebook, Bing, etc.) for remarketing purposes. 

• Independently analyze data and trends to optimize campaigns for better performance and higher conversion rates. 

• Track KPIs and produce reports for all digital marketing activities; Provide insights and recommendations based on data analysis 

• Regularly monitor website & app performance, user behaviour, and conversion trends. 

• Use analytics to inform and improve marketing strategies. 

• Coordinate with other marketing teams to ensure brand consistency. 

• Stay updated with digital marketing trends and tools. 

• Generate detailed, actionable reports highlighting conversion rates, user engagement metrics, and areas of opportunity. 

• Present findings and recommendations to key stakeholders, ensuring data-driven decision-making. 

• Provide insights and guidance on best practices, ensuring alignment with overall business objectives.

Qualifications & Skills

• Degree (or equivalent) in Marketing or equivalent combination of education, training, and experience. 

• 5+ years of experience in digital marketing, with specific expertise in affiliate marketing and PPC remarketing. 

• Minimum of 1 year of experience in Affiliate Marketing. 

• Minimum of 2 years of experience in PPC & remarketing. 

• Strong understanding of current online marketing concepts, strategy, and best practices. 

• A strong quantitative mindset with a focus on data-driven decision-making. 

• Ability to work in a team and communicate effectively with colleagues. 

• Action-oriented with a “roll up your sleeves approach”. 

• Passion for education and learning. 

• Operates as a self-aware, effective team player.  

• Experience working and thriving in a global matrix organisation is a plus.  

• Ability to work in a fast-paced environment and handle multiple priorities. 

• Evident fluency in English, being confident in speaking, reading and writing communication.