CRO Website Senior Analyst

Europe

Remote | Full Time



Join Mondly by Pearson, one of the leading language learning platforms worldwide, in our mission to revolutionize language education.


Mondly offers high-quality online learning in English and 40 other languages in a combination of 1300+ different language pairs. With innovative technology and engaging gamified content, we have won the trust of over 110 million customers globally. We lead the industry with cutting-edge technology such as VR, AR, and AI integrated into our core products, earning accolades like "Best New App" by Apple, "App of the Year" in EMEA by Facebook, "Editors' Choice" by Google, and "Best Apps of 2020" by Huawei.


With Mondly by Pearson, you'll be part of a company that is dedicated to making language learning accessible, innovative, and transformative for all. Our core values, from programming to design, marketing, and language courses, are anchored in innovation. Together, we can empower individuals to unlock their full language learning potential and make progress in their lives.


 

About the position

 

You will drive strategic on-site improvements to optimize the user journey and improve landing page conversion rates. Utilizing their comprehensive understanding of user behavior, analytics, and performance marketing, they will devise data-driven strategies and recommendations that improve the website's overall effectiveness and commercial success.




Responsibilities

 

Design and execute a comprehensive CRO strategy to optimize the entire conversion funnel. Adjust and refine strategies based on real-time data and feedback.

• Utilize various CRO tools and methodologies, including, but not limited to: A/B testing, multivariate testing, user surveys, heat map analysis, and session recordings.

• Prioritize and manage multiple tests simultaneously, ensuring timely execution and analysis.

Thorough analytics, evaluate the performance, user behaviors, and conversion trends against KPIs, followed by detailed, actionable reports highlighting relevant metrics and opportunities.

• Gather and interpret customer insights, user feedback, and web analytics data to identify pain points and areas for improvement. Present findings and recommendations to stakeholders, ensuring data-driven decision-making

Propose and test landing page usability, design, and content changes to enhance user experience and drive conversions.

• Provide insights and guidance on best practices, ensuring alignment with overall business objectives.

• Promote a culture of partnership, teamwork, innovation, diversity, equity, and inclusion.




Qualifications & Skills

 

• Degree in Marketing or equivalent combination of education, training, and experience.

• Minimum of 3 years of experience in Conversion Rate Optimization.

• Proficiency with Web analytics tools and familiarity with optimization tools (i.e. Google Tag Manager, VWO, Optimizely, Hotjar, Microsoft Clarity, Unbounce, GA4, and Looker dashboards)

• Quantitative mindset, data-focused and data-driven with capabilities to derive insights from complex datasets.

Hands-on experience designing, implementing, and analyzing A/B tests to improve website performance.

• Deep knowledge of inbound marketing tactics, including content marketing, SEO, and lead generation strategies, user experience (UX) principles, website design

• Proficiency in CTAs and smart form features and familiarity with HTML, CSS, JavaScript, and other web technologies.

• Ability to offer a qualitative and quantitative rationale for ROI.

Fluency in English, confidence in speaking, reading and writing

Benefits

At Mondly by Pearson, we believe the key to greatness lies in passion, dedication, achievement, and a good environment. We empower everyone to be at their best and we hold our team to high expectations, as we believe in their potential to achieve remarkable things. That’s why we offer a generous array of benefits and opportunities in return for your commitment.

Here are some of the benefits you’ll enjoy:

  • Performance-based bonuses and attractive compensation
  • Discounted share purchase plan
  • Best in-class tech and software
  • Private medical insurance
  • Employee Assistance Program
  • Flexibility to work from home, the office or abroad
  • Team events, informal gatherings, and celebrations - online and offline
  • Extensive training and education resources
  • A free Premium Mondly subscription to brush up your language skills
  • The right environment for ambitions, high objectives, creativity, innovation, and teamwork

Join us at Mondly by Pearson and embark on a journey where high goals meet unparalleled rewards. Together, we can surpass boundaries, accomplish extraordinary feats, and shape the future of our industry