CRM Manager

Brasov, Romania

Remote | Full Time

Join Mondly by Pearson, one of the leading language learning platforms worldwide, in our mission to revolutionize language education.

Mondly offers high-quality online learning in English and 40 other languages in a combination of 1300+ different language pairs. With innovative technology and engaging gamified content, we have won the trust of over 100 million customers globally. We lead the industry with cutting-edge technology such as VR, AR, and AI integrated into our core products, earning accolades like "Best New App" by Apple, "App of the Year" in EMEA by Facebook, "Editors' Choice" by Google, and "Best Apps of 2020" by Huawei.

With Mondly by Pearson, you'll be part of a company that is dedicated to making language learning accessible, innovative, and transformative for all. Our core values, from programming to design, marketing, and language courses, are anchored in innovation. Together, we can empower individuals to unlock their full language learning potential and make progress in their lives.

About the Position:

As CRM Manager you will shape the end-to-end customer experience, rebuilding customer lifecycle journeys, driving experimentation and running referral programs to boost our organic growth. You will work cross-functionally with product, marketing, engineering, design and data to deliver impactful and data-driven CRM initiatives. You will also manage and optimize our CRM channels, having customer experience at the core of decision-making.




  • Lead the end-to-end redesign of our customer experience, auditing and rebuilding existing lifecycle journeys to optimize for engagement and monetization;
  • Own the lifecycle strategy and execution for Mondly;
  • Build and manage the CRM experimentation infrastructure and run A/B tests and experiments to measure the impact of your campaigns and optimize them accordingly;
  • Design and launch robust referral programs, constantly experimenting to improve its efficiency and impact;
  • Act as the ultimate owner of our CRM channels, including, but not limited to email, push notifications, in-app messages, etc. ensuring high deliverability, relevance and performance;
  • Track the performance of our lifecycle journeys by consistently monitoring and reporting on key CRM metrics, providing insights and recommendations for improvement;
  • Oversee the segmentation of customers for targeted marketing and communication initiatives;
  • Collaborate cross-functionally with marketing, product, engineering, design and data teams to ensure alignment and coordination of CRM initiatives in the wider Mondly & Pearson ecosystems;
  • Be up to speed with everything new in CRM, share your insights with the wider team and learn continuously to implement best practices.




  • 3-5 years of experience in CRM & lifecycle management in high-growth tech, fashion or e-commerce companies
  • Proven track record in building lifecycle journeys and running CRM experiments. Previous experience with referral programs is an advantage
  • Previous experience with handling, scheduling and project managing high-volume customer communications in a fast-moving B2C environment
  • Excellent understanding of CRM systems and proficiency in using CRM tools (e.g. Braze, SFMC) and analytics platforms.
  • Exquisite copywriting skills, with the ability to write clear, concise and engaging copy for different audiences and channels
  • Strong problem-solving abilities, a keen eye for detail and an unparalleled commitment to delivering high-quality work
  • A self-starter attitude, with a proven ability to manage multiple projects simultaneously and work autonomously in a fast-paced environment.
  • Bias for (tr)action. You are results-driven and impact-oriented

What’s in it for you?

  • Attractive compensation package, including competitive salary and performance bonuses to reward your hard work
  • The best tech and equipment to enable you to get your work done from anywhere
  • Flexibility to work from any location suits you best
  • Generous vacation policy that promotes equilibrium and a healthy work-life balance
  • A dynamic and fast-paced work environment that encourages growth and personal development
  • Opportunities to work on cutting-edge technologies and be at the forefront of the language learning industry.
  • A supportive and collaborative team culture that values creativity, innovation, and teamwork



At Mondly by Pearson, we believe the key to greatness lies in passion, dedication, achievement, and a good environment. We empower everyone to be at their best and we hold our team to high expectations, as we believe in their potential to achieve remarkable things. That’s why we offer a generous array of benefits and opportunities in return for your commitment.

Here are some of the benefits you’ll enjoy:

  • Performance-based bonuses and attractive compensation
  • Discounted share purchase plan
  • Best in-class tech and software
  • Private medical insurance
  • Employee Assistance Program
  • Flexibility to work from home, the office or abroad
  • Team events, informal gatherings, and celebrations - online and offline
  • Extensive training and education resources
  • A free Premium Mondly subscription to brush up your language skills
  • The right environment for ambitions, high objectives, creativity, innovation, and teamwork

Join us at Mondly by Pearson and embark on a journey where high goals meet unparalleled rewards. Together, we can surpass boundaries, accomplish extraordinary feats, and shape the future of our industry