ASO Specialist

Brasov, Romania

Remote | Full Time

Join Mondly by Pearson, one of the leading language learning platforms worldwide, in our mission to revolutionize language education.

Mondly offers high-quality online learning in English and 40 other languages in a combination of 1300+ different language pairs. With innovative technology and engaging gamified content, we have won the trust of over 110 million customers globally. We lead the industry with cutting-edge technology such as VR, AR, and AI integrated into our core products, earning accolades like "Best New App" by Apple, "App of the Year" in EMEA by Facebook, "Editors' Choice" by Google, and "Best Apps of 2020" by Huawei.

With Mondly by Pearson, you'll be part of a company that is dedicated to making language learning accessible, innovative, and transformative for all. Our core values, from programming to design, marketing, and language courses, are anchored in innovation. Together, we can empower individuals to unlock their full language learning potential and make progress in their lives.

About the Position:

We are looking for an App Store Optimization Specialist to join our team! The ASO Specialist will be enhancing the visibility and performance of our apps across various app marketplaces. This entails a deep dive into keyword research, app store metadata optimization, and the implementation of ASO best practices. You will be working hand in hand with the rest of the Marketing department to help drive the "Mondly By Pearson" products' growth on a global scale.


  • Strategic Planning and Execution: Develop and implement a comprehensive ASO strategy to improve app store rankings, increase organic downloads, and enhance app visibility.
  • Keyword Research and Optimization: Conduct extensive keyword research using advanced tools and methodologies to identify high-impact keywords. Regularly update app titles, subtitles, and descriptions to reflect the latest trends.
  • A/B Testing: Design and execute A/B tests for app store listings to determine the most effective visuals and copy that drive conversion.
  • Monitor KPIs: Track and analyze KPIs such as click-through rate (CTR), conversion rate, and organic downloads to measure the effectiveness of ASO efforts.
  • Competitive Analysis: Regularly monitor competitors' app store performance and strategies to stay ahead of the curve.
  • Collaborate with Cross-functional Teams: Work closely with product, marketing, and design teams to ensure that ASO strategies align with overall company goals and branding.
  • Stay Updated with ASO Trends: Regularly attend webinars, workshops, and conferences to stay updated with the latest ASO trends and best practices.
  • Localization: Adapt app store listings for different regions and languages to cater to a global audience.
  • User Feedback Analysis: Monitor and analyze user reviews and ratings to gather insights and implement changes based on feedback.
  • Reporting: Provide regular reports to senior management detailing the success of ASO strategies and initiatives. 

The kind of people we're looking forward to joining our team are:

  • Minimum of 3 years of experience in App Store Optimization with a proven track record of successful ASO projects.
  • Strong ability to analyze data, understand key metrics and make data-driven decisions.
  • Proficiency in using advanced ASO tools such as Sensor Tower, App Annie, and Mobile Action.
  • Experience in designing and executing A/B tests for app store listings.
  • Demonstrated ability to stay updated with the latest ASO strategies, algorithms, and industry trends.
  • Proficiency in multiple languages is a plus, especially for localization efforts.
  • Strong focus on the nuances of app store algorithms and user behavior.
  • Ability to think outside the box and come up with innovative strategies to improve app store performance.
  • Experience with data feed management tooling and working with scripts.
  • Evident fluency in English, being confident in speaking, reading and writing communication. 

At Mondly by Pearson, we believe the key to greatness lies in passion, dedication, achievement, and a good environment. We empower everyone to be at their best and we hold our team to high expectations, as we believe in their potential to achieve remarkable things. That’s why we offer a generous array of benefits and opportunities in return for your commitment.

Here are some of the benefits you’ll enjoy:

  • Performance-based bonuses and attractive compensation
  • Discounted share purchase plan
  • Best in-class tech and software
  • Private medical insurance
  • Employee Assistance Program
  • Flexibility to work from home, the office or abroad
  • Team events, informal gatherings, and celebrations - online and offline
  • Extensive training and education resources
  • A free Premium Mondly subscription to brush up your language skills
  • The right environment for ambitions, high objectives, creativity, innovation, and teamwork

Join us at Mondly by Pearson and embark on a journey where high goals meet unparalleled rewards. Together, we can surpass boundaries, accomplish extraordinary feats, and shape the future of our industry