User Acquisition Specialist (Kids app)

Brasov, Romania

Remote | Full Time

Join Mondly by Pearson, one of the leading language learning platforms worldwide, in our mission to revolutionize language education.

Mondly offers high-quality online learning in English and 40 other languages in a combination of 1300+ different language pairs. With innovative technology and engaging gamified content, we have won the trust of over 110 million customers globally. We lead the industry with cutting-edge technology such as VR, AR, and AI integrated into our core products, earning accolades like "Best New App" by Apple, "App of the Year" in EMEA by Facebook, "Editors' Choice" by Google, and "Best Apps of 2020" by Huawei.

With Mondly by Pearson, you'll be part of a company that is dedicated to making language learning accessible, innovative, and transformative for all. Our core values, from programming to design, marketing, and language courses, are anchored in innovation. Together, we can empower individuals to unlock their full language learning potential and make progress in their lives.

About the Position:

Mondly Kids is the perfect tool for parents who want to introduce their kids to a new language in a fun and interactive way. The app is designed specifically for kids, with a user-friendly interface and colorful graphics. It is a family-friendly app for the new generation of language learners.

As the User Acquisition Specialist for the Mondly Kids app, you will be responsible for the planning and execution of the global user acquisition campaigns across various channels. You will collaborate with the product and marketing teams to create and implement user acquisition plans supporting business goals. In addition, you will be responsible for analyzing campaign results and providing insights to optimize future campaigns. 

Key Accountabilities:

  • Manage the set-up, running and optimization of user acquisition campaigns, working in close partnership with other internal teams
  • Monitor the assigned channels' performance to gain deep insights into the creative execution and media channel effectiveness of campaigns against the KPIs
  • Actively give input toward the overall development, planning, and delivery of the user acquisition campaigns
  • Create performance reports and use the marketing analytics insights to evaluate campaign success and maximize return on investment
  • Monitor market trends, identify the latest innovations, and share them with the team
  • Identify new user acquisition strategies, perform A/B tests on campaigns and analyze their results on an ongoing basis
  • Nurture a culture of “test and learn.”
  • Deliver activities against our defined “jobs to be done” as part of the overall marketing strategy
  • Improve performance based on data and ambitious KPIs
  • Help monitor competitor activity and plans as well as accordingly execute when balancing our own plans with raised customer expectations 

You are the perfect fit for this role if you have:

  • Demonstrable professional experience in mobile user acquisition, with a strong record of accomplishment in local/global market activation
  • Track record of developing and optimizing digital marketing campaigns, with a deep understanding of the regional landscape
  • Ability to analyze and interpret data to generate insights that help inform investment decisions and marketing strategy
  • Experience developing and reporting on metrics and KPIs for campaign management
  • Excellent verbal and written communication and presentation skills, plus the ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
  • Able to deal with ambiguity, competing priorities, and a wide variety of cultures and local market differences
  • Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class experiences
  • Action-oriented with a “roll up your sleeves approach.”
  • Robust decision-making - based on evidence and data
  • Operates as a self-aware, effective team player
  • Evident fluency in the English Language, being confident in speaking, reading, and writing communication

At Mondly by Pearson, we believe the key to greatness lies in passion, dedication, achievement, and a good environment. We empower everyone to be at their best and we hold our team to high expectations, as we believe in their potential to achieve remarkable things. That’s why we offer a generous array of benefits and opportunities in return for your commitment.

Here are some of the benefits you’ll enjoy:

  • Performance-based bonuses and attractive compensation
  • Discounted share purchase plan
  • Best in-class tech and software
  • Private medical insurance
  • Employee Assistance Program
  • Flexibility to work from home, the office or abroad
  • Team events, informal gatherings, and celebrations - online and offline
  • Extensive training and education resources
  • A free Premium Mondly subscription to brush up your language skills
  • The right environment for ambitions, high objectives, creativity, innovation, and teamwork

Join us at Mondly by Pearson and embark on a journey where high goals meet unparalleled rewards. Together, we can surpass boundaries, accomplish extraordinary feats, and shape the future of our industry