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Brasov, Transylvania, Romania. May 24, 2016 – The popular learning platform Mondly Languages has introduced Arabic courses for people natively speaking 32 languages. Mondly is currently teaching twice as many languages as the next biggest competitor, making the platform one of the most extensive language learning solutions.
When asked about the decision to create an Arabic course, the company’s co-founder and CEO, Alexandru Iliescu explains: “After creating language courses dedicated to Arabic speakers earlier this year, we had countless requests to create a course to teach Arabic to everyone else. Arabic is the 5th most common language spoken worldwide, with 500 million speakers, so we considered this a challenge worth taking.
As with all our courses, the new Arabic course was designed to be accessible not just to anglophones, but to people speaking 32 languages, effectively making the Arabic language accessible to 4 billion native speakers.”
The main challenge with learning Arabic is the complex writing system, but the company is experienced with non-latin scripts, Arabic being the 10th non-latin language in its portfolio.
“To bridge the gap for new learners, we use transliteration in parallel with the Arabic script. The design and development teams combined their efforts to create an intuitive and delightful learning experience” said Mondly’s CEO, Alexandru Iliescu.
What makes the Mondly apps unique is the ever fresh content
People receive a new lesson every day, and a personalized notification to encourage them to keep their learning streaks.
Byte-size lessons that are perfectly adapted for busy schedules make the apparently difficult languages easy to acquire.
To get results fast, the app uses innovative methods to teach speaking and pronunciation. For example, people can record their voice and take part in simulated conversations. Recorded conversations can then be practiced hands-free while running or driving. To achieve this, developers use state-of-the-art speech recognition technology from Nuance, market leader in voice recognition, and voices recorded by professional native speakers.
The Arabic app also adds a new feature to the platform – a Leaderboard that allows learners to compete against other learners.
The unique element? A competition between nations where each person contributes to the total score of his or her country.
Mondly is available on iPhone, iPad, Android and on the Web, and learners can comfortably learn on multiple devices throughout the day, as progress is automatically synced across devices.
Launched in 2014, Mondly has quickly become the fastest-growing language app on the App Store and Google Play, having already hit the 8,000,000 downloads mark. The apps’ popularity is recommended by the 4.7 star rating in App Store and Google Play from more than 150,000 customer ratings.
Its quality was recognized by Apple – the editorial team selected Mondly as ‘Best new app’ and included it in the ‘Language Learning’ collection on App Store in 2016.
Notable, Mondly briefly became number 1 most downloaded app in Arab countries, surpassing giants like Facebook, Instagram and YouTube, which is an unusual performance for a language learning app.
Mondly offers courses to learn popular languages such as English, German, Spanish and French, but also for major Asian, Latin American and African languages.
Here is the full list: Afrikaans, American English, Brazilian, British English, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Persian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish, Ukrainian and Vietnamese.
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iPhone & iPad running iOS 7.0 or later
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About ATi Studios
ATi Studios was founded in 2012 by Alexandru and Tudor Iliescu. With a team of passionate professionals with deep experience in education, technology, games, and media, ATi Studios is on a mission to make language learning easy, fun and effective for everyone.
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Originally published on Marketers Media on May 24, 2016.